1. Why does a market demand curve normally slope down? Because as price decreases, quantity demanded increases. This happens due to: • Substitution effect: Consumers buy more of the cheaper good instead of similar, more expensive ones. • Income effect: Lower prices increase consumers’ purchasing power, so they can buy more. • Diminishing marginal utility: The additional satisfaction from consuming extra units decreases, so people only buy more if the price falls. ⸻ 2. Name some factors that could shift the demand curve out to the right. A rightward shift means demand increases at every price. This can happen because of: • Increase in consumer income (for normal goods) • Increase in population • Rise in popularity or preference for the product • Increase in the price of substitutes • Decrease in the price of complements • Positive expectations about future prices or incomes ⸻ 3. Why does a firm’s supply curve normally slope up? Because as price rises, producers are willing to supply more. This is due to: • Higher prices = higher profits, encouraging firms to produce more. • Rising marginal costs: Producing more often costs more (e.g., overtime labor, resource limits), so higher prices are needed to cover those costs. ⸻ 4. Name some factors that could shift the supply curve in to the left. A leftward shift means supply decreases at every price. This can happen because of: • Higher production costs (e.g., wages, raw materials) • Taxes or regulations increasing costs • Decrease in the number of producers • Natural disasters or supply chain disruptions • Technological setbacks or breakdowns